What is Entertaiment?


Entertaiment is the consumption of cultural products and experiences that create positive emotional responses, such as pleasure, amusement, enjoyment or distraction. It requires consumer activity and occurs in a passive form, according to Oliver and Barstsch (2010). The concept has been defined in various ways depending on the media or context. For example, a film may be understood as entertainment when it is viewed in a cinema, while a concert is considered to be a form of entertainment when seen in a stadium. Click on the tabs below to find out more about the different aspects of the concept.

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